Privacy Policy
This Privacy Policy applies to our websites, applications, products or Services ("Services").
This Privacy Policy describes the way in which bet365 deal with the information and data you provide to us to enable us to manage your relationship with bet365.
This Privacy Policy is construed in accordance with the applicable data protection legislation, including Law 13.709/2018 (“LGPD”) and Brazilian Data Protection Authority (“ANPD”) regulation, as well as fixed-odds bets and gaming legislation, including Law 14.790/2023 and regulation enacted by the Secretary of Prizes and Bets of the Ministry of Finance (“SPA/MF”).
By accepting this Privacy Policy, you agree that you understand and accept the use of your personal information as set out in this policy. If you do not agree with the terms of this Privacy Policy, please do not use our websites, applications products and Services or otherwise provide us with your personal information.
This Privacy Policy should be read in conjunction with our General Terms and Conditions.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to HS DO BRASIL LTDA., incorporated in Brazil, and with its registered office in the City of Barueri, State of São Paulo, regulated and authorized by the Secretary of Prizes and Bets of the Ministry of Finance to offer fixed-odds bets and online games. We control the ways your Personal Data is collected and the purposes for which your Personal Data is used by bet365, acting as the “data controller” to comply with applicable data protection legislation.
Categories of Personal Data
• Identity and Contact Information
• Financial and Transactional Data
• Account and Service Usage Data
• Communication and Interaction Data
• Verification and Compliance Data
• Marketing and Preference Data
• Location Data
• Technical and Performance Data
Why we process your Personal Data
bet365 will process your Personal Data to provide our Services to you, conduct marketing, and to comply with our legal and regulatory obligations.
Detailed information on how we process your Personal Data can be found in the table below:
Personal Data we share with others
We may share your Personal Data within the bet365 group and with these other organisations:
• Law enforcement agencies, regulators and other authorities
• Credit reference agencies (including for affordability checks)
• Fraud prevention agencies
• Identity verification agencies
• Sport's governing bodies
• Organisations that introduce you to us
• Third parties you ask us (or permit us) to share your data with
• Third parties necessary to provide products or services which you have requested
• Advertising agencies
• Social media platforms
• Ombudsman, or other external complaint bodies
• Gaming providers
• Payment service providers
• Public registers
• Public authorities (where data is requested)
• Behavioural analytics companies
• Consumer vulnerability Services
• Debt recovery agencies
• Sports betting and integrity organisations.
We may disclose anonymised data (such as aggregated statistics) about the users of our Services in order to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, these statistics will not contain your Personal Data.
Cross Border Data Transfers
Depending on the products you choose to use we may need to share your Personal Data with the third parties that provide those Services Where your Personal Data are transferred outside of Brazil.
We will only transfer your Personal Data outside of Brazil where:
• You have given your explicit consent
• It is necessary for us to set up or fulfil a contract you have entered into with us
• To comply with a legal duty or obligation
• The receiving country has been found to offer the same level of protection as within Brazil
• Where the recipient is bound by standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within Brazil.
In some instances, we may be compelled by law to disclose your Personal Data to a third party and may have limited control over how it is protected by that party.
Protecting Your Personal Data
Where, we process your Personal Data we will ensure that it is appropriately protected. These methods include but are not limited to:
• Data Protection by Design and Default
• Data Protection Impact Assessments (DPIAs), including risk management and mitigation assessment.
• Legitimate Interest Assessment (where applicable)
• Industry guidelines, or best practice procedures
• Information Security technical and organisational measures
• Information Security Governance Frameworks
Your rights over your Personal Data
Where you choose to exercise any of your rights over your Personal Data bet365 will assist you with accessing those rights, including:
• The right to withdraw consent: Where our processing is based on your consent you may withdraw that consent at any time.
• The right to lodge a complaint: Where you choose to lodge any complaint with an applicable supervisory authority bet365 will respond appropriately.
• The right of access: You have the right to request a copy of the Personal Data we process about you.
• The right to rectification: You may request the correction of any Personal Data that is incorrect or out of date.
• The right to erasure: You may request the deletion of any Personal Data that we process about you.
• The right to restrict processing: In certain circumstances you may request that we restrict the processing of your Personal Data.
• The right to data portability: You may request that we transfer certain aspects of your Personal Data to another company you nominate.
• The right to object to processing: The ability to object to the processing of your Personal Data where we are doing so for the purpose of our legitimate interests.
• The right to contest a decision made entirely by automated processing: In certain circumstances you have the right to request a review to this decision.
The rights described previously are not absolute rights and are subject to limitations or exceptions in certain circumstances.
For more information on these rights, you can contact data.protection@bet365.com.
Retention of your Personal Data
bet365 we will retain your Personal Data for the period you are an account holder, and for the minimum period as required by the relevant legal and regulatory requirements when you open your account, or for as long as necessary to fulfil the purposes for which the Personal Data was originally collected, or for any other lawful or legitimate purpose.
Under certain circumstances we may retain your Personal Data, for other purposes which include (but are not limited to):
• Responsible gambling, self-exclusion, or similar safer gambling circumstances.
• Anti Money Laundering (AML), Fraud, or crime prevention circumstances.
• Betting integrity investigations.
• Trading restrictions, account restrictions, or accounts subject to betting and gaming restrictions.
• If the account is subject to a specific restrictive status, or any other refusal of service status.
Additionally, where you or we apply an exclusion to your account we will retain your Personal Data for the Period of that exclusion. Where any permanent exclusion is applied to your account we are required to retain your Personal Data for the period of that exclusion in order to prevent access to our Services.
Changes to our Privacy Policy
We may update this policy from time to time, so please review it frequently.
If any material changes are made to this Privacy Policy, we will use reasonable endeavours to inform you in advance by email, notice on the Website or other available communication channels. We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective.
We will not enforce material changes to the Privacy Policy without your express consent. If you decline to accept the changes to the Privacy Policy, or otherwise do not accept the changes within the time period, we may not be able to continue to provide some or all products and services.
Contacting bet365
For more information on these this Privacy Policy or your rights over your Personal Data you can contact data.protection@bet365.com.
Appointment of Person in Charge of Processing Data
HS DO BRASIL LTDA., as data controller, appoints Thiago Patricio Braga Ribeiro as Person in Charge of Processing Data, in accordance with article 41 of LGPD, article 9 of the Annex of Resolution CD/ANPD nº 18/2024 and article 8, §2, II of Ordinance SPA/MF nº 827/2024. The Person in Charge may be contacted at data.protection@bet365.com. The formal appointment containing his attributions and activities is filed in the company headquarters.
This Privacy Policy applies to our websites, applications, products or Services ("Services").
This Privacy Policy describes the way in which bet365 deal with the information and data you provide to us to enable us to manage your relationship with bet365.
This Privacy Policy is construed in accordance with the applicable data protection legislation, including Law 13.709/2018 (“LGPD”) and Brazilian Data Protection Authority (“ANPD”) regulation, as well as fixed-odds bets and gaming legislation, including Law 14.790/2023 and regulation enacted by the Secretary of Prizes and Bets of the Ministry of Finance (“SPA/MF”).
By accepting this Privacy Policy, you agree that you understand and accept the use of your personal information as set out in this policy. If you do not agree with the terms of this Privacy Policy, please do not use our websites, applications products and Services or otherwise provide us with your personal information.
This Privacy Policy should be read in conjunction with our General Terms and Conditions.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to HS DO BRASIL LTDA., incorporated in Brazil, and with its registered office in the City of Barueri, State of São Paulo, regulated and authorized by the Secretary of Prizes and Bets of the Ministry of Finance to offer fixed-odds bets and online games. We control the ways your Personal Data is collected and the purposes for which your Personal Data is used by bet365, acting as the “data controller” to comply with applicable data protection legislation.
Categories of Personal Data
• Identity and Contact Information
• Financial and Transactional Data
• Account and Service Usage Data
• Communication and Interaction Data
• Verification and Compliance Data
• Marketing and Preference Data
• Location Data
• Technical and Performance Data
Why we process your Personal Data
bet365 will process your Personal Data to provide our Services to you, conduct marketing, and to comply with our legal and regulatory obligations.
Detailed information on how we process your Personal Data can be found in the table below:
Personal Data we share with others
We may share your Personal Data within the bet365 group and with these other organisations:
• Law enforcement agencies, regulators and other authorities
• Credit reference agencies (including for affordability checks)
• Fraud prevention agencies
• Identity verification agencies
• Sport's governing bodies
• Organisations that introduce you to us
• Third parties you ask us (or permit us) to share your data with
• Third parties necessary to provide products or services which you have requested
• Advertising agencies
• Social media platforms
• Ombudsman, or other external complaint bodies
• Gaming providers
• Payment service providers
• Public registers
• Public authorities (where data is requested)
• Behavioural analytics companies
• Consumer vulnerability Services
• Debt recovery agencies
• Sports betting and integrity organisations.
We may disclose anonymised data (such as aggregated statistics) about the users of our Services in order to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, these statistics will not contain your Personal Data.
Cross Border Data Transfers
Depending on the products you choose to use we may need to share your Personal Data with the third parties that provide those Services Where your Personal Data are transferred outside of Brazil.
We will only transfer your Personal Data outside of Brazil where:
• You have given your explicit consent
• It is necessary for us to set up or fulfil a contract you have entered into with us
• To comply with a legal duty or obligation
• The receiving country has been found to offer the same level of protection as within Brazil
• Where the recipient is bound by standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within Brazil.
In some instances, we may be compelled by law to disclose your Personal Data to a third party and may have limited control over how it is protected by that party.
Protecting Your Personal Data
Where, we process your Personal Data we will ensure that it is appropriately protected. These methods include but are not limited to:
• Data Protection by Design and Default
• Data Protection Impact Assessments (DPIAs), including risk management and mitigation assessment.
• Legitimate Interest Assessment (where applicable)
• Industry guidelines, or best practice procedures
• Information Security technical and organisational measures
• Information Security Governance Frameworks
Your rights over your Personal Data
Where you choose to exercise any of your rights over your Personal Data bet365 will assist you with accessing those rights, including:
• The right to withdraw consent: Where our processing is based on your consent you may withdraw that consent at any time.
• The right to lodge a complaint: Where you choose to lodge any complaint with an applicable supervisory authority bet365 will respond appropriately.
• The right of access: You have the right to request a copy of the Personal Data we process about you.
• The right to rectification: You may request the correction of any Personal Data that is incorrect or out of date.
• The right to erasure: You may request the deletion of any Personal Data that we process about you.
• The right to restrict processing: In certain circumstances you may request that we restrict the processing of your Personal Data.
• The right to data portability: You may request that we transfer certain aspects of your Personal Data to another company you nominate.
• The right to object to processing: The ability to object to the processing of your Personal Data where we are doing so for the purpose of our legitimate interests.
• The right to contest a decision made entirely by automated processing: In certain circumstances you have the right to request a review to this decision.
The rights described previously are not absolute rights and are subject to limitations or exceptions in certain circumstances.
For more information on these rights, you can contact data.protection@bet365.com.
Retention of your Personal Data
bet365 we will retain your Personal Data for the period you are an account holder, and for the minimum period as required by the relevant legal and regulatory requirements when you open your account, or for as long as necessary to fulfil the purposes for which the Personal Data was originally collected, or for any other lawful or legitimate purpose.
Under certain circumstances we may retain your Personal Data, for other purposes which include (but are not limited to):
• Responsible gambling, self-exclusion, or similar safer gambling circumstances.
• Anti Money Laundering (AML), Fraud, or crime prevention circumstances.
• Betting integrity investigations.
• Trading restrictions, account restrictions, or accounts subject to betting and gaming restrictions.
• If the account is subject to a specific restrictive status, or any other refusal of service status.
Additionally, where you or we apply an exclusion to your account we will retain your Personal Data for the Period of that exclusion. Where any permanent exclusion is applied to your account we are required to retain your Personal Data for the period of that exclusion in order to prevent access to our Services.
Changes to our Privacy Policy
We may update this policy from time to time, so please review it frequently.
If any material changes are made to this Privacy Policy, we will use reasonable endeavours to inform you in advance by email, notice on the Website or other available communication channels. We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective.
We will not enforce material changes to the Privacy Policy without your express consent. If you decline to accept the changes to the Privacy Policy, or otherwise do not accept the changes within the time period, we may not be able to continue to provide some or all products and services.
Contacting bet365
For more information on these this Privacy Policy or your rights over your Personal Data you can contact data.protection@bet365.com.
Appointment of Person in Charge of Processing Data
HS DO BRASIL LTDA., as data controller, appoints Thiago Patricio Braga Ribeiro as Person in Charge of Processing Data, in accordance with article 41 of LGPD, article 9 of the Annex of Resolution CD/ANPD nº 18/2024 and article 8, §2, II of Ordinance SPA/MF nº 827/2024. The Person in Charge may be contacted at data.protection@bet365.com. The formal appointment containing his attributions and activities is filed in the company headquarters.